Jim O’Shaughnessy

Jim O’Shaughnessy is the author of several bestselling books on investing. His widely-influential book What Works on Wall Street is considered a classic and is a Business Week and New York Times Business bestseller. Jim is the founder, chairman, and chief investment officer of the extremely successful O’Shaughnessy Asset Management firm. He has been recognized as a “Legendary Investor” by Forbes.

Jim O’Shaughnessy on Gen Jones:
Born in 1960, Jim identifies strongly with Generation Jones and has brought it up multiple times publicly, like here when he tweeted to his over 150,000 Twitter followers in March 2020: “Demographer Jonathan Pontell has distinguished people like me (born 1960) from the “real baby boomers”… born between 1946-1958. Through surveys, etc. he found that the two groups have virtually nothing in common… the name he gave my sub-set… Generation Jones…lots of interesting things that separate the two groups.”

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Amy Zipkin

Amy Zipkin is a much-acclaimed business writer whose stories about business trends and personalities appear in Fortune, Newsweek, The New York Times, The Washington Post, Columbia Journalism Review, Newsday and other prominent publications. From 2000-2010 Amy was a contributing management columnist and the lead writer for The New York Times popular feature, “The Boss,” profiles of highly visible corporate executives that explored leadership, responsibility and problem solving through personal experiences.

Amy Zipkin on Gen Jones:
Amy has written about Generation Jones in various contexts, like here in January 2021: “The dilemma of Generation Jones. Add a dollop of sandwich generation and it may mean a leaner than expected retirement.”

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Andrew Lisa

Andrew Lisa is a widely-respected, award-winning business writer. He began his career writing about business in the business capital of the world: New York City. He initially wrote for the popular TheStreet.com. He was soon made the Money Section editor for amNewYork (Tribune Media), the most widely distributed paper in Manhattan. His New York writing quickly led to a stellar national reputation, and he was chosen to be one of the youngest nationally distributed columnists for the largest newspaper syndicate in the country, the Gannett News Service. He was the author of a weekly, award-winning column that was published hundreds of times in dozens of print and online publications across the country. His business writing career has flourished since then, and he has written business stories for many of the leading business publications in the U.S., including Fortune, The Wall Street Journal, Fast Company, Adweek, Inc. and Business Week.

Andrew Lisa on Gen Jones:
In April 2023, Andrew wrote about Gen Jones: “…people split baby boomers into two smaller groups, partly because the generation spans so many years, but also because their young life experiences were so radically different…Generation Jones — were born between 1955-1964 and are currently 59-68…unlike the older set, most of their parents were not World War II veterans and they grew up with no military draft after the Civil Rights, Women’s Rights and other major political movements had already transpired.”

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