Philip Kotler

Philip Kotler is internationally celebrated as a legendary marketer, and is often referred to as “The Father of Modern Marketing” . He is the author of over 80 books, including his iconic Marketing Management, the most widely used marketing textbook in the world. He was invited to be the first “Legend in Marketing”, and was the first person to receive the “Leader in Marketing Thought” award voted on by the academic members of the American Marketing Association. The Financial Times surveyed 1,000 executives in 25 countries about the Most Influential Business Writers/Management Gurus, and Kotler ranked fourth after Peter Drucker, Bill Gates, and Jack Welch.

Philip Kotler on Gen Jones:
In his 2021 book Marketing 5.0: Technology for Humanity, Kotler discusses the unique marketing opportunities that the large, affluent and persuadable Generation Jones demographic currently represents to marketers.

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