Mara Einstein

Mara Einstein is a marketing legend who is widely-respected on both sides of the marketing-media equation. Her career has taken her from being a high-level executive at NBC and MTV Networks to positions at major advertising agencies, working on such accounts as Miller Lite, Uncle Ben’s, and Dole Foods. In recent years, she has written extensively about the marketing-media dynamic, in her several bestselling books, and for many top publications like the New York Times, BusinessWeek, the Wall Street Journal, Advertising Age, and the Harvard Business Review.

Mara Einstein on Gen Jones:
Mara was excited to discover she’s part of Generation Jones; as she wrote in September 2022: “I’ve never felt like I was part of the Baby Boom generation. Turns out I wasn’t. I’m part of Generation Jones. Who knew?” Since then, she’s been quick to point out Gen Jones when it’s not included. For example, when a discussion of generations didn’t include Generation Jones in April 2023, Mara immediately piped up: “Gen Jones, too”   She made a YouTube Video in August 2023 titled: “ What the heck is Gen Jones?”

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