Keith Rankin

Keith Rankin has long been among New Zealand’s top economists;  known for, among his many achievements,  his widely-respected estimates of New Zealand’s GNP going back to the 1850s, and his analysis of labour supply in the Great Depression of the 1930s.

Keith Rankin on Gen Jones:
In a long article about Generation Jones women in November 2022, Keith wrote: “These women are part of what the Americans call ‘Generation Jones’; in the absence of another label, we may use that moniker here…as people born from 1956 to 1965…Gen-J are commonly included as ‘boomers’, but they are not true post-war baby boomers…Last decade, Gen-J recently constituted much of the political leadership in the world; think of people in the age group of Theresa May, Tony Abbott, Julia Gillard, Barrack Obama, John Key, and Boris Johnson…Joe Biden and Nancy Pelosi are of the ‘lucky generation’ who parented the Joneses…Some Gen-J women will be amongst the most vulnerable to online financial scammers. Many women of this generation are not entirely comfortable in our increasingly on-line world…Gen-J, despite their extraordinary range of skills, are now a governed rather than a governing generation; and a very large generation. In twenty years time, who will care about, let alone care for, those women (mostly single women by then) now in their early sixties?”

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